Thursday, 21 February 2013
Many companies not have the ability to employ the help of a search engine optimization agency to supervise their strategy and SEO activities. However, by becoming familiar with the most popular search engine optimisation processes the following tactics could be implemented in-house.
Conduct market and keyword research
Keyword research is a vital component of search engine optimisation and is commonly among the first steps to consider when undertaking an SEO campaign. Initially, it is good practice for an organization to think about the search terms they expect that individuals would be using to find their company. From this a listing can be formed and also the traffic volumes from the search phrases can be found using Google's market and keyword research tools. The chosen keywords will then function as the heart of any future SEO activity and can be used as part of article marketing activities so that as a basis for on-site optimisation and copy creation.
Be sure that your website is SEO friendly
Among the key elements of SEO is making sure that the web site is optimised for and readable by search engine spiders. A fundamental facet of this will be ensuring that you will find sufficient keywords put into the titles, copy and meta-descriptions from the website to help Google browse the page and rank it for relevance towards the searched term. It's worth considering however that keyword stuffing might have negative consequences as Google can think about these websites to be spam.
Backlink building is the procedure of needing links from a number of external websites. Google then follows these links and takes them into consideration when ranking the page because they effectively act as endorsements from online. Link building can be done through activities for example article marketing and having listings on relevant article directories and partners' sites. Remember though, Google's newer algorithm updates have attempted to remove spammy behaviour and therefore, quality is very much comparable to quantity.
Keep up up to now with SEO news
Google has a practice of changing its algorithms unexpectedly and often without warning. This means that, within the wake of those changes, a page's position in the results pages can alter dramatically depending on how the algorithm has been tweaked. Therefore, it is usually better to continue to date with any changes that can impact google page rank, to ensure that a company may change its approach to SEO to remain ahead of the game and ensure their page is constantly on the rank.